Once you have your basic site design, you have a skeleton--and a skeleton is nothing without flesh. We'll talk more about developing your text content in a later chapter, but at this point we'll think in terms of the basic look and feel of your page: images, sounds, and Flash effects that you may want to use in order to enhance the look of your page and build your business's personal identity.
Here are some good rules to follow:
• Use graphics that you already use in promoting your business as a basic template for your site design. This builds a brand identity for you, which can be invaluable in attracting customers and building sales.
• Don't get too complicated. Too many beginning web designers feel the need to show off their skills, drag every HTML/CSS trick they know out in order to make a flashy, impressive page, and end up with an inconsistent mess that drives customers away. Choose a simple look for your page with a few colors and a general feel, and either communicate this to your coder or build it yourself.
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