Digital Convergence: Insight into the future of Web design

Much of what is written about the Web has to do with the problems developers encounter today, such as a lack of uniform standards and accessibility compliance. While on one hand that is appropriate—providing knowledge and skills for today’s challenges—on the other, this tight focus on the here-and-now is doing us a disservice. We continue to operate in a reactive space, one where the way we are thinking is not attuned to the opportunities of tomorrow. It keeps us on a perpetual treadmill, thinking and working in a tactical and compartmentalized way. We view the work we do narrowly, in the moment, not understanding the greater context, much less the startling changes that are just over the horizon.

The future of Web design is one of integrated specialization. Whereas the Web exists now as a major cultural force, something that has changed the human paradigm and demonstrably altered reality, its role will become increasingly smaller and more specialized. That does not mean that it will be any less complicated or less important. Rather, instead of being the brash virtuoso, it will join an ever-growing and complicated symphony.

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